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April 18th, 2015

SocialMedia_Apr13_AMuch attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter - and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include Pinterest. What’s more, building Pinterest into your social media marketing strategy just got a lot easier, more efficient and more rewarding. Here’s why.

Pinterest recently announced the launch of an updated and improved browser extension that enables users to save content and pin it to their boards. The platform has supported browser extensions like this for several years already, but the latest enhancements reduce the number of clicks needed to pin images and other content to boards. It is also now simpler to track down the specific board you want to pin an image to, or to create a brand new board from within the browser extension if you don’t already have one that fits.

For casual social media users, the Pinterest button that comes with the browser extension makes for a simple way to bookmark content on Pinterest in order to come back to it later. Pinterest itself gives the example of a food blog - while you’re browsing a recipe, you can click the Pinterest button on your browser and in just a couple of clicks save a visual reference to one of your boards. Then where you’re ready to start cooking, you can easily find the image and click it to return to the blog.

But the benefits are there for those of us using social media for business purposes, too. The extension makes it simpler for you to pin both your own content, which users can then share by re-pinning or clicking on find out more on your web site, and for you to pin and share other relevant content from around the web that will be of interest to your prospective customers. Never forget the golden rule of social media marketing, that your profile - on whichever platform - shouldn’t just be a non-stop stream of promotional messages. Social media is different from conventional advertising, and your content should be a blend of subtle promotion and other, non-sales content that is of genuine interest to prospects.

Pinterest is growing in a big way, meaning now is the perfect time to accelerate your marketing efforts on the platform. There are now said to be over 50 billion pieces of content pinned on the site, spanning over a billion boards, and traffic is both growing and moving to mobile devices. In fact, over 80% of the site’s traffic comes from mobile. And while Pinterest has long been considered to be a predominantly female-friendly site, the channel’s popularity with men is growing, and is outpacing the overall growth in the Pinterest user base.

If Pinterest doesn’t already figure in your social media marketing strategy, it’s about time it did. Give us a call to discuss how we can help you propel your social media efforts forward.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 18th, 2015

InternetSocRepMngment_Apr17_AWe all know how important social media is to create and maintain a business’s online reputation. As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common mistakes you should avoid when implementing social media marketing in your business.

Choosing the wrong person to manage your accounts

With a vast selection of social media channels out there, it is normal for businesses to have more than one account. But are you employing the right person capable of managing these accounts? Think about it: your company’s social media accounts are used to portray who you are, and to communicate with customers on a regular basis. In short - this is a job that could make or break your reputation, and you should be extra careful when selecting someone for this position.

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Deleting or ignoring negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, deleting or ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control. Don’t let things get out of hand - reply in a timely manner and try to solve their problems as best you can.

Posting fake reviews

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong. Similarly, hiring someone to leave a good review for your company is inadvisable. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason - they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 17th, 2015

164_A_OffHave you ever needed to scan a document, but not had a scanner on hand? Well just think how convenient it would be if you could use your phone as a scanner instead? If you’re a smartphone owner and regular app user, you’re probably aware of the myriad of apps that can do this. What you may not know is that there’s also a phone app out there that can not only scan a document, but also gives you the ability to edit the scanned text. It’s called Microsoft Office Lens, and now it’s available for iOS and Android. Here’s what you need to know.

What is Microsoft Office Lens?

Microsoft Office Lens is virtually a scanner in your pocket. You snap a picture of anything with text on it, and just like that it’s converted into a scanned document. What separates it from other similar apps out there is its ability to make the scanned text editable as if it were in a Word doc.

Unlike most of the other phone scanning apps, Office Lens automatically detects the borders of the item or document you’re scanning. This means you don’t have to bother lining up the edges of the item with a grid - you just point and shoot. The Lens app then optimizes the picture so that the text is easy to read. It does this by cleaning up shadows and straightening awkward angles. Also, the images you snap are automatically synced to OneNote. This allows you to easily store them, transfer to your other devices or share them later. Additionally, the images can also be saved to MS Word, Powerpoint or PDF. Originally launched in March of 2014, up until now Microsoft Office Lens was only available to Windows Mobile users. This seems a god sent to anyone who has had to rewrite scanned docs to make changes or reformat information.

To give you an idea of some of the items Microsoft Office Lens can scan, check out the list below:

  • business cards
  • billboards
  • receipts
  • invoices
  • notes
  • white boards
  • really anything that has text on it
Why is this cool? Well, imagine you’re at a meeting and there have been a long series of notes written on a white board. Instead of having to scribble all these notes down on a piece of paper, you can simply snap an image of the board. Afterwards you can edit the text from the whiteboard as you see fit, adding in your own notes or ideas.

How to get Microsoft Office Lens app

If you use an iOS device, you can download the app for free on iTunes.

As for Android, a fully functional version of the app is not yet readily available. However, you can get a preview version by joining the “Office Lens Android Preview” community on Google +. There you can sign up to become a tester.

Want to learn more about Office Lens and other Office products? Send us a message today.

Published with permission from TechAdvisory.org. Source.

April 16th, 2015

164_A_SecIs something off in the world of your Android phone or tablet? Is it running slower than usual? Is it eating data faster than a chubby kid in a chocolate store? If any of these situations sound familiar, your phone or tablet may be infected with a virus. That’s why we’ve compiled these six steps to show you how to remove a virus when you suspect an infection.

The lowdown on Android viruses

First off, let’s just put some things out there and clear the air. One, getting a virus on your Android product is actually incredibly rare. Two, when you see pop-up ads prompting you to buy a virus removal app, don’t freak out. This doesn’t automatically mean your device is infected. In fact, buying one of these apps could actually get you a virus! This is because all Android viruses are contracted via apps you install on the device. Which means the safest way to avoid getting one is to only install apps from the Google Play app store. If you must buy one outside of this, it’s wise to do your research first.

Before we get to what we think is the best solution, there are alternative ways to remove a virus that should be noted:

  • Use antivirus apps from Google Play - a lot of these are free and will detect and remove malicious apps, but some have a tendency to report apps as infected when they’re actually completely fine.
  • Perform a factory reset - if there’s a virus on your phone, this is a surefire way to remove it. However, in doing so you return your phone to its original factory settings. That means you’ll lose everything you’ve added since then that isn’t backed up.
Now that that’s out of the way, let’s get to the recommended option below.

How to remove the virus

  1. Turn safe mode on: To do this, access the power-off options by pressing the power button, then press and hold Power Off. This gives you the option to restart in safe mode. However, this doesn’t work with all models of the Android phone or tablet. If it doesn’t work with your device, a quick Google will pull up model-specific instructions. And what’s the point of turning on safe mode in the first place? Simple - it prevents any malware from running.
  2. Search for the infected app: Do this by opening Settings and then Apps. Once you’ve done this, be sure you’re looking at the Download tab (since the virus can only be something you’ve downloaded), and then start searching for the suspected app. If you don’t know the virus’s name, it’s likely something that looks out of place.
  3. Uninstall the app: Yes, it’s really that simple. Just click on the suspected app and uninstall it. Then you’re done. But if the name of the app is grayed out and you can’t even tap it, it means the virus has given itself Device Administration Status. In this case, follow the next three steps below.
  4. Remove Administrator Status: Do this by tapping on Settings and Security, then Device Administrators. Simply uncheck the infected app and hit Deactivate on the next screen.
  5. Uninstall the app: Now when you return to the Apps menu, the infected app will no longer be grayed out. Simply uninstall it.
  6. Restart your device: This takes it out of safe mode. Now your phone will be virus-free.
Want more ideas for Android and IT security? Don’t hesitate to give us a call today.
Published with permission from TechAdvisory.org. Source.

Topic Security
April 11th, 2015

MobileGeneral_Apr10_AWe’ve all become accustomed to controlling our touchscreen smart phones with our fingers. It is something which just a few years ago seemed unthinkable, as we were grappling with now ancient looking Nokia models. Now the next revolution is on the way - Samsung has recently patented new technology that, if it comes to fruition, will see your phone respond to eye movement as a way of controlling what it does.

Some devices, both from Samsung and other manufacturers, already have security features which enable you to scan your face as a way to unlock your phone. This is the kind of eye control function that we might expect from future Samsung devices employing the technology that is the subject of the company’s latest patent. The patent doesn’t limit the application of this technology to phones, either, meaning that we could well see it deployed on devices like tablets, desktop computers and even televisions.

Imagine being able to play a song in your phone’s music streaming application, simply by blinking. Blink a second time and you could pull up various information about the song and artist - other movements allow you to activate further features in the app, whether that’s increasing the volume, pausing, rewinding or downloading other songs by the same artist. The patent lists eye movements including blinking, keeping them closed, and gazing at one spot for a prolonged period, each of which would be linked to specific in-device actions.

The race to implement technology to enable visual control of cell phones is not a new one - back in 2013, LG accused Samsung of having infringed on one of its eye-tracking patents with features available on the Samsung Galaxy 4S. Prior to the launch of the 4S, LG alleged that the phone’s Smart Pause function, which automatically pauses video when you take your eyes off the screen, violated a patent the company had applied for in 2009, and which covered the same technology on its Optimus G Pro device. However, when the 4S was eventually released, the Smart Pause and Smart Scroll features - the latter of which allows for browser and email scrolling without touching the screen - relied on facial recognition rather than eye tracking.

Similar features are available on Apple devices, and intended primarily for those with motor difficulties. Switch Control allows you to connect a switch to your iOS device for easier access, while since iOS 7.1 it has also been possible to use the device’s camera as a head switch, and then customize the settings to define head movements and which actions they trigger. Nonetheless, the ongoing innovations being attempted by firms like Samsung mean that this kind of device control is likely to become even more common and mainstream in the near future.

To find out how we can help you use the latest mobile technology in your business to drive productivity and greater revenue, contact us today.

Published with permission from TechAdvisory.org. Source.

April 10th, 2015

164_A_MWIf Google Chrome, Firefox and Opera were at a cocktail party, Internet Explorer would probably be the butt of all their jokes. That’s not to say Internet Explorer never served a purpose, but it clearly has not kept up with the likes of today’s modern browsers. Microsoft knows this, which is why they’re releasing a new browser later this year. The name of it is Spartan, and there are some nifty features that may just revolutionize the way you use the web.

What is Spartan?

Spartan is Microsoft’s new web browser that will be released later this year along with Windows 10. Microsoft’s aim is to build a browser that is designed for the modern web, which creates a more personable experience when interacting with it. Here are few of the incredible changes Spartan has in store.

Web Note

Also known as inking, Web Note allows you to edit web pages directly. You can do this by either typing them or using an interactive pen that allows you to literally circle, underline, or annotate pages as you see fit. These annotations can then be shared with friends and colleagues via email or social networking. They’ll also be stored on Microsoft’s OneDrive cloud storage for easy collaboration.

Reading View

A web page can be a busy place, and the guys at Microsoft know that. That’s why they’ve created Reading View, which provides distraction-free reading to keep you focused on the content. Reading View eliminates ads, fancy CSS styling, sidebars and comments, creating a simple format that feels as if you’re looking at an open book.

Cortana, your new personalized assistant

More and more phones are enabling their devices with personal assistants, so why not web browsers? Cortana is designed to make your web browsing experience easier and more personalized. For example if you’re looking up a business or restaurant, Cortana can provide additional information such as opening hours, address and contact info. Another nifty feature of Cortana allows you to get a definition or content explanation without leaving your current page. Just highlight the word, right click and select Ask Cortana. She’ll provide you with the info you’re looking for, right there on your web page.

Want to learn more about Spartan or other Microsoft Windows News and tips? Call us today.

Published with permission from TechAdvisory.org. Source.

April 9th, 2015

164_A_ProdMost of us have this fantasy that technology is going to make everything better automatically. But is that really true? When you stop and take a moment to reflect, does checking your email ten times a day, keeping your break/fix contractor on speed dial, or purchasing yet another workflow app really make your business more productive? The easy answer to these questions is almost certainly no. And, while we’re on the subject, here are a few more questions you need to ask yourself to ensure your technology is speeding up your productivity, not slowing it down.

Is this making my job easier or harder?

There’s no questioning that technology can make our lives better and our jobs easier, but it can also make everything more difficult. Here are a few ways it can slow you down:
  • Distraction - From email to Facebook to Skype or Gchat, technology can be a 24-hour distraction. If you are constantly switching between technology apps and programs - whatever your reason - you’ll certainly end up in a state of distraction, causing your productivity to take a hit.
  • Too complex - Some technology is simply too complex for the average user. To fix this problem, either use technology that is more user-friendly, or leave your IT guy to the job.
  • Too much - There are simply hundreds and thousands of apps and programs that can be used to make your workflow and job easier, but if you use too many you’ll likely be slowed down as you bounce between them all. The trick is to use only what you need, and nothing more.

Does my tech work?

This is almost a no-brainer. Your tech needs to work in order for you to reach your maximum productivity. If you’re still using a break/fix contractor and you’re calling him every other week, is this increasing or inhibiting your productivity? The answer is pretty obvious - it’s probably slowing you down. So what do you do? You need to get a more effective technology solution that is going to “just work”.

If you’re a small business owner, one way to do this is through managed services. This is a hands-off solution where an MSP handles all your IT, usually for a fixed monthly fee, so you never have to think about it. MSPs are proactive about preventing problems from ever occurring in the first place, meaning you’ll have fewer IT issues creating disruption and downtime in your workday.

Is this tech job my responsibility?

Just because you know how to troubleshoot a broken application, does that mean you should? If you’re a business owner or have a job role outside of the tech department, it will benefit you in the long run to leave the job to the tech team. Why? It’s for the same reason the owner of a restaurant doesn’t mop the floors or clean the toilets. They have better things to do with their time, and so do you. You have a specific role for a reason, and you’re creating the most value for your company when you stick to that role. Do yourself and the tech team a favor and leave the tech alone; you have a business to run.

Want more ideas on how to maximize your productivity and use technology to its greatest good? Give us a call and let’s talk today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
April 8th, 2015

BusinessValue_Apr7_AHowever good you are at running your business, you'll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.

Imagine a product that you purchased a couple of days ago breaks after its first use. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls back. After sending an email to customer support, there's a chance you get a call back, but it's from someone unfamiliar with your problem and you awkwardly have to explain yourself for the third or fourth time. An effective customer relationship management system can eliminate this problem and many more. Here’s what you need to know.

CRM defined

Customer relationship management is a system that allows businesses to manage, record, and evaluate their customer interactions, in order to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads and sales opportunities all in one place, usually in the cloud so that the information is accessible by anyone in your organization, and at any time.

Why you should invest in CRM

  • Master data management - This is a method of recording and sharing customer data across the CRM process. When customer data is recorded, the CRM system centralizes the data into one file, called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicated data.
  • Collaboration - Nowadays clients want their support from a company’s customer service team to be as fast as possible. But one of the problems in the customer service arena is a lack of consistency. CRM systems are able to ensure customer information is shared among departments to better understand circumstances and requirements, and provide a more consistent service.
  • Customer segmentation - A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing your sales numbers.
  • Task tracking - CRM systems have task tracking features that enable your employees to stay on top of important tasks, such as contacting customers via email or phone, and following up on leads. CRM systems also send reminders to employees about their assigned tasks, so that nothing falls through the cracks.
  • In-depth reporting - Another benefit you can derive from implementing a CRM system is a thorough analysis of your customer base. CRM-generated reports give details including an overview of product sales numbers, the marketing strategies that work best, your most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.
If you’re looking to improve customer service and increase sales conversion with CRM, contact us today and see how we can help.
Published with permission from TechAdvisory.org. Source.

April 7th, 2015

BusinessContinuity_Apr6_AAs a business owner you put everything into its success - your time, skills, and financial resources. With that in mind, you should take important steps to secure your business in the event of a disaster. Disasters, whether in the form of floods or IT system failures, compromise your company’s hard-earned reputation and client trust. You never know when a disaster may strike, and having a disaster recovery plan in advance can help your business get back on its feet more quickly. If you haven’t already put a disaster recovery plan in place, here are four disaster protection tips for your business.

Cloud backup

One of the most serious side effects disasters inflict on your business is preventing access to data. This is a major inconvenience, especially if you need to communicate with clients on a daily basis. Make sure all your crucial data is safe by using a cloud-based backup solution. With the power of the cloud, your files are stored and accessible from anywhere, and at any time. Cloud backup provides convenience and enhanced uptime, ensuring business continuity during a disaster.

Get disaster insurance

Disaster insurance can help cover the costs of repairing damage caused by certain disasters. Many business owners think they have sufficient insurance coverage, only to find out later that their policy didn’t cover a disaster scenario. Take the time to consult with your insurance agent to understand what is, and what is not, covered by your insurance. If necessary, consider buying additional coverage from your insurance provider.

Prepare your employees

Many businesses regard employees as their most valuable assets. In the event of a disaster you will rely on them not only to execute the disaster recovery plan, but to also keep your business running. Unfortunately, if your employees or their families are also affected by a natural disaster, they won’t be able to concentrate on their work. That’s why you need to prepare your staff for coping with a disaster as well as your business. It could be something as simple as issuing a handbook to cope with crises, sending emails to alert employees, or preparing emergency supplies and communication devices to meet immediate needs.

Create a contingency plan

Review all your business operations and identify areas that are crucial for your organization’s survival. Establish a procedure for managing those functions during a disaster. For instance, you can make a list of all suppliers and their contact information. If your suppliers are located near your business, you should have secondary contacts in other locations. Establish an assembly place where your employees can continue to run the business if your main premises become inaccessible. Once you have a contingency plan in place, make sure you review it with your employees at least twice a year so you don’t forget any crucial details.

When your business is hit by a disaster, the top priority is to keep your daily operations running as normally as possible. If you want to learn more about planning for a disaster, give us a call today.

Published with permission from TechAdvisory.org. Source.

April 3rd, 2015

SocialMedia_Mar30_AFor businesses using Facebook to promote themselves locally, nationally or even globally, your page like count is pretty much the holy grail. It’s arguably the most important metric you can use to get a handle on the reach of your posts and the effectiveness of, and return on investment, from your Facebook marketing efforts. Yet Facebook recently announced that business page owners would see a drop in their like count. Here’s what you need to know.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media